U.S. cryptocurrency exchange, Gemini, shared the result of a survey that stated that two-thirds of adults in the USA are planning to buy crypto or are keen on learning more about the market. More than half of the increasingly mainstream consumer base are women.
As digital assets gain more mainstream acceptance, the average crypto investor will look different, and perceived investment strategy will also change. The team states:
“Our data shows that crypto is largely not an ephemeral or opportunistic trade, but rather a smart part of a long term strategy, as the majority of crypto investors are buying to hold for the long haul.“
What Does The Average Crypto Holder Look Like?
The survey was conducted from October 19 to November 16, 2020. It consisted of 921 current cryptocurrency owners and 1,697 consumers interested in learning more about cryptocurrency.
Based on the sample size, it can be estimated that roughly 14% of the U.S. population owns cryptocurrency. An estimated 21.2 million U.S. adults own cryptocurrency, while other studies state this number to even higher.
The average crypto holder is young, male, and white. 74% of crypto holders are men, 77% of all crypto owners are under 45, and 71% are white. The average cryptocurrency owner is a 38-year-old male making approximately $111,000 a year.
The Crypto-Curious Form A Massive 63% Of U.S. Adults
The crypto-curious are those who don’t own crypto but indicate interest in learning more or planning to buy soon. This is a significant portion, comprising 63% of U.S. adults, and can potentially disrupt the “average” crypto holder.
An approximate 13%, 19.3 million adults, plan to purchase crypto within the next 12 months. A deeper look at the crypto-curious consumer base displays emerging trends that have the potential to change the profile of the average crypto holder.
Women Interested In Crypto Represents Potential Trend Shift
Women who own crypto form only 26% of the pool but represent a major potential shift as women account for 53% of those interested in investing in crypto soon. The next round of crypto buyers is also slightly older than current holders, with an average age of 44.
The investment is likely to be lesser than current holders as they are more likely to live in a small town or rural area. The crypto-curious audience remains predominantly white, with 76% of the audience identifying as white or caucasian.
The female breakdown also shows an interesting shift in age. 45% of current female crypto owners are under 35, and 4% are above 55. However, among the crypto-curious, only a quarter are under 35, and a notable 25% are above 55.
The next wave of crypto buyers will have a large portion of women likely to be nearing retirement. Based on the shift in gender, age, average income, and location, it’s apparent that crypto is appealing to a more mainstream and accessible part of the population.
The Future Of Crypto Is Diversity
The survey clearly shows that crypto awareness is catching up with the mainstream audience. The crypto market will see millions of adults entering the crypto market soon, and the profile of the average crypto investor will be a welcome change. The team further adds,
“Our survey revealed that there are many more people who are crypto curious than who are completely disinterested in crypto, which is promising for the future of crypto’s growth. The future of crypto looks bright, and we are excited about the influx of a more diverse audience to continue to shape that future.“
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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